About Us

Asad Al-Sahraa Company is one of the largest retail companies in Iraq and your first destination for top global brands. Through our mobile app SAYA, developed to meet your needs and make it easier for you to browse and purchase our products, you will find all our exclusive brand agencies — Levi’s, Giordano, Caterpillar, Merrell, Samsonite, and many other international brands.

We are committed to offering a premium shopping experience and high-quality products that meet our customers' expectations. We take pride in our wide network of over 25 branches across the country, with several new locations currently under construction — ensuring that we are always closer to you, wherever you are.

As part of our commitment to transparency, our accounts are regularly audited by the global accounting firm Ernst & Young, which reviews and updates our financial records, enhancing our credibility and strengthening the trust of our partners and customers.

In our pursuit of technological excellence, Asad Al-Sahraa was the first Iraqi company to implement the SAP Business One system for resource management, with an investment exceeding USD 300,000, which has helped us boost operational efficiency. A dedicated team of IT experts ensures this system runs at peak performance.

We also believe in our social responsibility and invest in serving the public good by supporting those in need and humanitarian initiatives, as part of our commitment to giving back to the Iraqi community.

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